The Crystal Clear Water Store Franchise

Franchisee, you'll quickly learn that the success of Crystal Clear is founded on attention to detail. So to help establish your successful franchise, Crystal Clear Water Store is ready to guide you from step one with every element of setting up your franchise location.

Selecting the Site

Each potential site is carefully examined and analysed for market potential, demographics, competition, customer profiles, and pedestrian and vehicular flow counts.

A location that preferably has a main street frontage and/or is both visible and accessible.
Crystal Clear Water Store space requirements should be no less than 25 square meters.
Must have adequate parking.
A readily available market for you to cater to within the Franchise area.
Must have at least 300 households and/or offices.
Competing water stores not too close to your own operations.
Location must have a stable source of raw water that is reasonably priced.
This can supplied by either the local water utility or by a shallow or deep well.
If a well, must be situated away from a septic tank.

Design and Construction

In all locations, Crystal Clear Water Stores coordinates the store layout and design, and supervises the process through construction, fixturing, and equipment installations. All Crystal Clear stores follow a standard design format to maintain uniformity within whole franchise network. This must conform to the standards dictated by Solerex and the Department of Health. Stores are built to design and standard specifications and are constructed within 60-90 days. Once construction is complete, Crystal Clear Water Store fully merchandises the store prior to opening for business. The merchandising is distinctive, tasteful and unmistakably Crystal Clear's, always reinforcing the brand.

Training & Store Opening

Consistent and outstanding service relies on selecting the right franchise operators for each location, and equipping them with extensive training and ongoing support. For this reason, we require you to successfully complete our intensive training program before you take the reins of a Crystal Clear Water Store Franchise.

You'll receive instruction on all areas of store operations, from a thorough review of the Operations Manual to hands-on training. The program also addresses hiring and managing staff, local store marketing, accounting procedures, and delivering our commitment to outstanding customer service.

Once you have completed the training and are ready to open, our Area Franchise Group will also be there to guide you through those first critical days of business.

Ongoing Support

Crystal Clear's franchisees receive ongoing support in all areas of business development: Human Resources, Training, Marketing, Operations and Financial Accounting.

Tracking Your Success

We visit our franchisees regularly, and utilize our information systems to create detailed reports on their success. This helps SSBU Managers to set sales goals with our Franchisees, and to guide them in performance and consistency.

Keeping you up to date

Crystal Clear keeps franchisees well informed of new developments, marketing and promotions information, and operational tips. Our support staff meet with franchisees on a regular basis to discuss new product developments, store design, equipment enhancements, promotional opportunities and other relevant issues.

Promotions and Advertising

During your training, you will review Crystal Clear Water Store's Local Store Marketing Manual.

Throughout the year, Crystal Clear provides an ongoing marketing program to assist in driving sales. The promotional materials build upon Crystal Clear's brand equity, while highlighting special offers. If you need additional assistance with your local marketing needs, our marketing department is available to you.

Purchasing

Crystal Clear negotiate contracts with suppliers for the items required to operate your store. You will benefit from competitive prices, reasonable minimum orders, and good credit terms. These savings will help you optimize your margins.

Trademark Usage

As a Crystal Clear Water Store franchise operator, you are entitled to use the Crystal Clear Water Store trademark, design and operating procedures.

Crystal Clear Water Store - What it Takes

Operating a Crystal Clear Water Store is exciting and rewarding. Your hard work and dedication are essential ingredients, especially during the start-up period. Success demands continued personal involvement, consistent implementation of the Crystal Clear's system, and a commitment to marketing your Crystal Clear franchise in your local community.

Once your application is received and approved, there will be a series of interviews. Potential candidates must possess the following qualities in order to be approved as a bona fide Crystal Clear Water Store franchise operator:

You must have a positive attitude, excellent communication skills, an outgoing personality, and most importantly, you must enjoy people and friendly conversations.
You must be self motivated, confident and show the ability to work as a team member and work within the framework of the Crystal Clear Water Store operating system.
You must meet the financial criteria.

The Elements of Success

The return you achieve on your franchise investment depends on a multitude of factors including your store location, build-out costs, the amount of your investment equity, and your ability to build sales, develop a loyal customer base and manage business costs. Crystal Clear does not guarantee the results of any particular location since the franchise operator's skills and effort are an integral part of the franchisee's success.

The store proforma, discussed with you as part of your investigation of the Crystal Clear Water Store opportunity shows average results based on existing, mature Crystal Clear Water Stores and are intended to provide a general idea of the sales and expenses you might anticipate. Crystal Clear recommends that you consult with an accountant to develop a complete overview of the franchise economics as they relate to your personal financial goals.